Going Up! The how and why of drafting an elevator pitch that works

Get them hooked: how the right few words can sell your book.

You’ve written your book; you’ve edited and polished it until every word sparkles. Now how do you start selling it? Whether you’re talking to agents, publishers, booksellers or direct to potential readers, your elevator pitch is your first and best tool. A well-crafted pitch can be the difference between a polite brush-off or genuine interest leading to sales and new readers. This session will include practical guidance on:What is (and isn’t) an elevator pitch?

• Why are elevator pitches so important?
• What makes a great elevator pitch?
• How do you make your elevator pitch shine?