How to write unlikeable characters and make them irresistible

Master the craft of unlikable protagonists for emotional, addictive and complex narratives.  

The characters you obsess over are rarely likeable. They are contradictory, broken, and messy.  

Discover the secrets to crafting magnetic misfits and monstrous protagonists. We'll break down the mechanics of empathy without sympathy, the narrative fuel of desire, and how to use (or avoid) classic techniques like "Save the Cat." Drawing from iconic examples like *Breaking Bad, Peaky Blinders* and *Lolita*, you will leave with practical tools to deepen character complexity, sharpen emotional stakes, and keep your audience hooked from the first page.