Writing to Influence: how to get your message across

Master persuasive writing and turn bold ideas into real world impact.   

Whether you're writing for a cause or your own creative project, this session will help you sharpen your message and connect with your audience. From the pamphlets that shaped history to the digital posts that go viral today, we'll break down what really makes them work.

Through practical exercises and real-world examples, you’ll learn how to:

•    Structure a message that grabs attention and inspires action
•    Adapt your tone and style for different platforms, from newsletters to social media
•    Use storytelling techniques to make your message memorable
•    Navigate the ethics of influence in a noisy, fast-moving world